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Customer LTV Calculator
Calculate customer lifetime value (LTV) from ARPU, gross margin and churn — the core unit economic for any subscription business.
How to use this tool
- 1Paste or type your input above.
- 2The result updates instantly.
- 3Copy the output with one click.
Frequently asked questions
What's a healthy LTV:CAC ratio?+
3:1 or better is the standard benchmark for SaaS. Below that, you're spending too much to acquire customers relative to what they're worth.
Is my data private?+
Yes. The tool runs entirely in your browser — nothing you paste or type is uploaded to a server.
Learn more
- Customer LTV Calculator: formula and example
- ltv calculator explained
- Common mistakes with ltv calculator