UTM Campaign URL Builder

Enter the page address, fill in the campaign fields, and the builder appends them as query parameters. The parameters always come in the same order (source, medium, campaign, term, content), and any field you leave blank is left out. The example values produce:

https://example.com?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

Use the copy button rather than selecting the text by hand, so nothing gets cut off. If you clear every field, the result is your address with a lone ? on the end, which does no harm but tracks nothing.

The builder doesn't check or tidy your values. It won't lowercase "Facebook" or correct a typo in "newsleter", so type each value exactly as your team's naming list says. The UTM naming guide on this site covers what those values should be.

Values are URL-encoded, so you can type spaces and punctuation without breaking the link. Here is a LinkedIn video ad pointing at a pricing page:

A space becomes +, and an ampersand becomes %26, so "black-friday & cyber monday" turns into black-friday+%26+cyber+monday. The link works, but encoded values are hard to read in a spreadsheet of links and easy to mistype. Underscores or hyphens in place of spaces avoid the problem.

If your address already has a query string, the builder joins the tags on with & instead of starting a second ?. https://example.com/pricing?plan=pro becomes https://example.com/pricing?plan=pro&utm_source=linkedin&…, and the existing plan=pro keeps working.

A fragment, the part starting with #, is a problem. The builder adds the tags to the very end of what you entered, so https://example.com/docs#setup becomes https://example.com/docs#setup?utm_source=newsletter&…. Everything after the # stays in the browser and is never part of the query string, so analytics won't see the campaign.

To link to a section, enter the address without the fragment, copy the result, and add #setup to the very end: https://example.com/docs?utm_source=newsletter&utm_medium=email&utm_campaign=onboarding#setup.

Paste the finished link into a private browser window and check three things:

1. The page loads, and it's the page you meant, not a home page you were redirected to.
2. The address bar still shows the utm_ parameters after the page loads. Some redirects drop the query string on the way, and the campaign is lost with it.
3. Your analytics real-time report shows a visit with the source and medium you set.

It takes a minute, and it's much easier than finding out from an empty report after the email has gone to everyone.