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CAC Calculator
Calculate customer acquisition cost: total sales and marketing spend divided by new customers won in the same period.
How to use this tool
- 1Paste or type your input above.
- 2The result updates instantly.
- 3Copy the output with one click.
Frequently asked questions
What should CAC include?+
All sales and marketing costs for the period: ad spend, salaries, tools and agency fees. Leaving out salaries is the most common way startups fool themselves.
Is my data private?+
Yes. The tool runs entirely in your browser β nothing you paste or type is uploaded to a server.
Learn more
- CAC Calculator: formula and example
- cac calculator explained
- Common mistakes with cac calculator