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Cookie Policy Generator

Create a GDPR-aware cookie policy explaining what cookies you use and how visitors can manage them.

What the generated cookie policy contains

The tool fills in your company name, website, contact email and effective date. It produces five sections: what cookies are, the cookies used, managing cookies, consent and changes. The governing law field in the form isn't used in this text.

The "cookies we use" section names three types: essential cookies, with remembering dark mode as the example, analytics cookies, and advertising cookies set by partners "such as Google", including personalised ads where permitted. The managing section points to browser settings and to Google's ad settings page. The consent section says you ask for consent before non-essential cookies where the law requires it, for example in the EEA and UK.

Edit it to match your site. If you don't run Google ads, remove both Google references. If you run other ad networks or embeds, name them. And make the consent sentence true by actually having a consent tool, because the policy can't collect consent on its own.

Audit the cookies your site actually sets

  1. Open your site in a private window, so no earlier choices are stored.
  2. Open the browser's developer tools and find the storage panel (Application in Chrome and Edge, Storage in Firefox). Look at cookies and local storage.
  3. Note what is set before you click anything on the consent banner. Anything non-essential appearing at this point is a problem to fix, not just to document.
  4. Accept all, browse a few pages including any with videos, maps or chat, and note what appears.
  5. For each item, record the name, who sets it (your domain or a third party), its purpose and how long it lasts.

Repeat this whenever you add a plugin, an embed, an ad network or a new analytics setup. The list in the policy goes out of date faster than any other page on most sites.

The consent rules your policy has to match

EU. Under the ePrivacy Directive, storing or reading information on a user's device needs consent, given after clear information. The only exemptions are what is needed to transmit a communication and what is strictly necessary for a service the user asked for. In practice, analytics and advertising cookies need consent before they are set.

UK. PECR also requires consent for non-essential cookies, and they must not be set before consent. The strictly-necessary exemption is narrow, so check whether a preference cookie like the template's dark-mode example really qualifies. The Data (Use and Access) Act 2025 is reported to add exceptions, including one for analytics used only to improve your service, provided users get clear information and an easy way to opt out. Check the ICO's current guidance on whether and from when this applies to you. Advertising cookies still need consent.

The generated policy is a template, not legal advice. If you rely on advertising or serve EU and UK visitors at scale, have a qualified lawyer review your cookie setup.

Sample: cookie policy with a cookie table

A version that lists each cookie, which the template doesn't do. Fill the table from your audit and replace everything in [BRACKETS].

COOKIE POLICY Last updated: [Date] This policy explains the cookies and similar storage used on [website], run by [Legal Name]. Contact: [email]. Strictly necessary (always on)
NameSet byPurposeLasts
[consent_choice][your domain]Remembers your cookie choices[duration]
[session_id][your domain]Keeps you signed inUntil you close the browser
Analytics (only with your consent [or: on by default with opt-out, where the law allows])
NameSet byPurposeLasts
[cookie name][analytics provider]Counts visits and pages viewed[duration]
Advertising (only with your consent)
NameSet byPurposeLasts
[cookie name][ad network]Shows and measures ads[duration]
Changing your choice Use [Cookie settings] at the bottom of any page to change or withdraw consent. Withdrawing consent stops new cookies being set. You can delete existing ones in your browser settings.

Frequently asked questions

Does local storage count as a cookie?+

For consent purposes, the EU rule is about storing or reading information on the user's device, not cookies specifically, so local storage, pixels and similar techniques are covered in the same way. List them in your cookie policy alongside actual cookies.

Do I need consent if my site only uses analytics?+

In the EU, analytics cookies need consent before they are set. In the UK, the Data (Use and Access) Act 2025 is reported to create an exception for analytics used only to improve a service, with clear information and an opt-out, so check the ICO's guidance before relying on it.

Do embedded videos and social buttons set cookies?+

They often do, set by the third party rather than your own domain, sometimes as soon as the page loads. Include them in your audit. Some services offer a privacy-enhanced embed mode, or you can load the embed only after the visitor clicks or consents.

Embed this tool on your website

Free to use on blogs, school sites and intranets. Paste this code into your page's HTML; please keep the credit line.

<iframe src="https://utilityapp.lat/embed/legal/cookie-policy-generator" title="Cookie Policy Generator" width="100%" height="780" style="border:0;max-width:760px" loading="lazy"></iframe>
<p style="font-size:13px"><a href="https://utilityapp.lat/legal/cookie-policy-generator">Cookie Policy Generator</a> by UtilityApp</p>